The city of The Hague is growing and its number of inhabitants and working population will continue to increase in the coming years. De Binckhorst was chosen as the ideal place to make this growth possible. Taking initiative, the municipality catalyzed an ambitious renewal and transformation of this area into a vibrant city district, where work and living go together. New forms of living with collective facilities and a park in front of the door are the key to success. The area will partly become a car-free zone where as much as possible existing and new cycle routes will be connected along and over the Trekvliet. These aspects in combination with the proximity of The Hague Central and HS stations offer opportunities for an innovative district that embraces new mobility solutions. With the construction of the Rotterdamsebaan, the connection to the center ring and the densification of this area, the Binckhorstlaan becomes an important city entrance, acquiring a new intense urban character, marked by differentiated densities and building heights. A New York like atmosphere on Binck Avenue with a high-rise skyline will determine the welcome image from the new tunnel. On the other side, the Poolsterstraat, offers a softer atmosphere, in connection to the future development of the Waterfront Park. This exciting place can then combine the two worlds and transition from highly urbanized streets to the park on the Trekvliet zone, which is a task that requires a careful design. We are proud to contribute to these emerging developments with our project. Investing in this rapidly changing environment is therefore a unique opportunity.
B-PROUD is located at the Binckhorstlaan – future Binck Avenue – with borders on Mercuriusweg, Poolsterstraat and the Jongeneel plot. The project received a provisional reservation with a minimum of 750 homes, plus around 20.000m2 of commercial program, in order to bring back the space in our plot currently occupied by an multi-tenant office from the 80’s. In 2021, the construction of B-PROUD will start. The architectural design of B-PROUD consists of a stacking of all-sided blocks, each with a recognizable façade composition and expression that refers to the raw, industrial character of the Binckhorst. The concept of the towers is a “vertical city”. This means apartment blocks intertwined with community spaces. The volumes are positioned in such a way that as many homes as possible get an unobstructed view taking into account people’s privacy.
The so-called ‘urban-layer’ runs up to 40 meters, where the first jump occurs. It includes a 9m high plinth with two building floors clearly recognizable by a spacious arcade. On the three floors above the plinth there is room for a variety of uses, from office to possibly a high-school, guaranteeing maximum flexibility in its organization, but with already defined courtyards to be used as outside space. Beyond the 12th floor start the actual towers, that follow the rules of the Eyeline-Skyline memorandum to achieve a more slender building form. The mid-rise block has a height of approximately 70 meters and the high-rise reaches 140m. Every transition between the blocks and the crown of both towers, receives a different detailing and a special program infill through an indented or projecting volume. In this way, B-Proud distinguishes itself within the housing supply in The Hague and responds to important trends, such as sharing economy, flexibility and sustainability. The shifted layers reinforce these trends with facilities such as care homes, artisan homes (home-work), sports & wellness, and a restaurant with outdoor spaces and roof gardens. The design also provides different semi-public outdoor spaces. First, the roof on the 5th floor is designed as a common outside area for the homes on this layer and the two layers above. With open external stairs, everyone in the building is invited to use this collective green roof. Its sheltered location offers residents the perfect opportunity to maintain city gardens and even grow their own vegetables. Then there are two large communal outdoor spaces on the 8th floor for the inhabitants of these and surrounding layers. These are an invitation to meet and relax within a limited distance from your own home. Finally, on the 12th and 22th floors, two smaller gardens can be used by people living on the higher-up apartments. A “Vertical Neighborhood” experience would be the proudest outcome of our vision: stacking individual and diversified homes that are intertwined with qualified and vibrant collective spaces. Together this mixed housing types and opportunities for sharing should enable stronger connections between the residents of B-Proud.
Mobility / Sustainability
To keep the street as free as possible from parked bicycles and scooters, a garage is provided over three levels in the heart of the building, close to the cores that give access to the residential layers. The two underground floors are largely reserved for a car parking garage, partly for the residents but mainly for users of the facilities and offices. Thus a large part of the parking requirement is solved our plot and the rest will be in an external parking structure in the neighborhood. Regarding sustainability measurements achieving a WELL Silver assessment is an objective, assessing with this new system the level of comfort, health and quality of life of users that are provided. However this has never before been applied to a residential building in the Netherlands. The goal is to reach an EPC of 0.2.